Attended by members of the financial community, the talk emphasized the importance of business ethics in navigating the complexities of modern professional roles. Following a welcome message by Musaed Al Saleh, Director of Wealth Management at Kamco Invest – DIFC, the keynote speaker, Rita Mota, a leading academic and researcher in business ethics and organizational studies, provided a profound exploration of "moral disjunction" – the ethical conflict that arises when professional demands clash with personal values.